Mobile car key locksmith, Kent

No web presence at all to a top-three local pack position in three months, with Ads leads arriving at £3.50 to £5 and work coming in through ChatGPT.

Platform: WordPress
Scope: Design, build, SEO, Ads
Sector: Auto locksmith
Year: 2026

Kent auto locksmith website, homepage on desktop — Homepage, desktop

Kent auto locksmith website, homepage on mobile — Homepage, desktop

+35%: organic clicks in 28 days
Top 3: Google local pack in three months
£3.50–£5: cost per Google Ads lead
22.7% → 34.9%: conversion rate after one landing-page change

The challenge

A mobile car key locksmith covering Kent from a van, with no fixed premises, no website and no Google listing. Every job came from word of mouth or from paying a lead-generation site a fee per call, which meant no control over volume and no idea what a customer actually cost. The trade is almost entirely urgent and mobile: someone locked out of a car searches on a phone and rings the first credible result. If you are not in the map pack at that moment, you do not exist. Having no shopfront makes that harder, because a service-area business has to earn its local visibility without an address doing the work.

The approach

We treated the site, the Google listing and the ads as one system rather than three projects. Conversion tracking went in before anything else, so every decision after it could be measured. The Google Business Profile was set up as a service-area business: no address shown, a defined radius across the towns actually covered, and the van described as what it is. That is the correct configuration for this trade and it is the one most often got wrong. The site was built around the services people actually search for and the towns covered, rather than a single page listing everything. The Google Business Profile was claimed, verified and completed properly. Search campaigns launched at a small daily budget on the terms most likely to convert, with the search-term report reviewed weekly to cut waste. Alongside that we did the entity and schema work that makes a business easy for AI assistants to identify and quote.

What changed

Enquiries from Google Maps, organic search and ads every week — and jobs arriving from people who asked ChatGPT for a locksmith.

The brief

The owner wanted his phone to ring from Google, not only from word of mouth — a website, a Maps listing and ads that bring in roadside jobs across Kent, with a clear view of which ones pay.