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Starwebdesignsince 2008

Web development

Websites built to be found, and easy to change

We have been building websites since 2008, and in that time the thing that separates a site that earns its keep from one that just exists has not changed: it has to load quickly, it has to be readable by search engines, and the people who run it have to be able to change it without ringing us.

We build on WordPress when the site is content-led, on Shopify or WooCommerce when you are selling, and on Next.js with Payload when speed and custom behaviour matter more than plugins. The decision is made on what you need, not on what we prefer to work in. Whichever we use, the site ships with analytics, conversion tracking and structured data already in place, because retrofitting those later costs more than doing them at the start.

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What you get

What’s included

Build

A site on solid foundations: fast on a phone, easy to update, and structured so search engines can read it from day one.

Content

We write or edit the pages that have to rank and convert, rather than dropping your old copy into a new template.

Tracking

GA4 and Google Tag Manager configured with the conversions that matter, so the site can be judged on enquiries rather than visits.

Handover

A walkthrough recording and a written guide, so your team can edit pages without a support ticket.

Aftercare

A care plan if you want one: updates, backups, monitoring and a monthly report on what changed.

How it works

Three steps, and you see the work at each one.

  1. Prototype

    Two or three directions as clickable prototypes rather than mood boards, so you are judging the real thing.

  2. Build & track

    Pages, search and tracking built together, with the analytics working before launch rather than after.

  3. Measure & grow

    Monthly numbers, and the next change worth making decided on what the data shows.

Mobile car key locksmith, Kent website
Kent auto locksmith website, homepage on desktop

Proof

Mobile car key locksmith, Kent

No web presence at all to a top-three local pack position in three months, with Ads leads arriving at £3.50 to £5 and work coming in through ChatGPT.

+35%
organic clicks in 28 days
Top 3
Google local pack in three months
£3.50–£5
cost per Google Ads lead
22.7% → 34.9%
conversion rate after one landing-page change
Read the case study ↗

FAQ

Questions before you call

WordPress, Shopify or Next.js?

WordPress for most content-led business sites, Shopify when you are selling products and want the platform to handle payments and tax, Next.js when speed and custom features matter more than off-the-shelf plugins. We will tell you which on the first call, and why.

How long does a site take?

Six to ten weeks for a typical business site, from signed proposal to launch. Ecommerce and migrations run longer. The slowest part is almost always content, so we start that first.

Can we edit it ourselves?

Yes. Every site we build has an editor your team can use for text, images and new pages. We hand over a recording and a written guide, and there is no lock-in that forces you back to us.

Do you work with our existing brand?

Yes. If you have a brand guide we work inside it. If you do not, we will set the type, colour and spacing rules as part of the build and hand them over with the site.

Have a project in mind?

Let’s build something
worth visiting.

Tell us what is not working and we will tell you what we would do about it. No pitch deck, no pressure.