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Starwebdesignsince 2008

Shopify

Shopify stores built to sell, not just to look right

Shopify handles the parts of selling online that are genuinely hard — payments, tax, fraud, stock — and it handles them better than anything you would build yourself. What it does not do is make your store convert. That comes from how the product pages are written, how quickly the store loads on a phone, and how few steps sit between wanting the thing and owning it.

We work in Liquid on the theme rather than stacking apps, because every app adds script weight to the page and most of them slow the store down more than they help. Collection and product templates are built around how people actually browse your range. Analytics and conversion tracking are set up to follow the whole funnel, including repeat purchases, so you can see what a customer is worth rather than just what an order was.

from £2,750

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What you get

What’s included

Theme build

A Shopify theme worked in Liquid, tuned for speed on a phone rather than assembled from apps.

Product and collection pages

Templates built around how your range is actually browsed, with the information that closes a sale.

Checkout flow

The path from product to payment shortened wherever Shopify lets us, and tested on a real phone.

Product import

Products, variants, images and metafields imported and checked, not left half-migrated.

Ecommerce tracking

GA4 ecommerce events and Shopify analytics aligned, so revenue reporting agrees with itself.

How it works

Three steps, and you see the work at each one.

  1. Range and structure

    How the catalogue should be organised, and which templates the range actually needs.

  2. Build and import

    Theme built in Liquid, products imported and checked, payments and shipping configured.

  3. Launch and measure

    Tracking verified against real orders, then the first month reviewed for drop-off.

FAQ

Questions before you call

Shopify or WooCommerce?

Shopify when you want the platform to handle payments, tax and security and you can live inside its rules. WooCommerce when you need unusual pricing, deep WordPress integration or full control of the checkout.

How many products can you import?

The standard build covers up to around fifty. Larger catalogues we import from a feed, priced on the size and state of the data.

Do we need apps?

Some, yes — reviews and email usually earn their place. We check what each one does to page speed before it goes on, and remove ones that are not paying.

Can you work on our existing store?

Yes. We often start with a speed and conversion audit, which tends to find more money than a rebuild would.

Have a project in mind?

Let’s build something
worth visiting.

Tell us what is not working and we will tell you what we would do about it. No pitch deck, no pressure.