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AI search

Get named when someone asks an assistant

A growing share of "who should I use for this" now happens in ChatGPT, Gemini and AI Overviews rather than in a list of ten blue links. Those systems do not rank pages the way search engines do. They assemble an answer, and they name the businesses they can identify confidently and quote accurately.

So the work is different. It is about being a clearly defined entity — consistent details, structured data that says plainly what you do and where — and about publishing content that answers a question directly enough to be quoted. It is measurable: Search Console now reports AI-surface impressions, and on one of our clients those went from 6,100 to 9,800 in a single month. We report that alongside the enquiries that actually arrived, because impressions on their own do not pay anyone.

from £250/month

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What you get

What’s included

Entity mapping

Your business defined consistently across your site, your profiles and the structured data that links them.

Schema

Organisation, service, FAQ and article markup, so machines get unambiguous facts rather than guesses.

Citable content

Answers written to be quoted: the direct answer first, the detail after, the sources named.

Crawler access

Making sure the assistants you want to be found by are actually allowed to read the site.

Measurement

AI-surface impressions from Search Console, referrals from assistants, and the enquiries that followed.

How it works

Three steps, and you see the work at each one.

  1. Baseline

    Record where you are named today and what the AI surfaces already report, so growth is measurable.

  2. Define and mark up

    Fix the entity: consistent facts, correct schema, clean profiles.

  3. Publish and measure

    Write the answers worth quoting, then report monthly on impressions and enquiries.

Mobile car key locksmith, Kent website
Kent auto locksmith website, homepage on desktop

Proof

Mobile car key locksmith, Kent

No web presence at all to a top-three local pack position in three months, with Ads leads arriving at £3.50 to £5 and work coming in through ChatGPT.

+35%
organic clicks in 28 days
Top 3
Google local pack in three months
£3.50–£5
cost per Google Ads lead
22.7% → 34.9%
conversion rate after one landing-page change
Read the case study ↗

FAQ

Questions before you call

Is this just SEO with a new name?

It overlaps, and good technical SEO is the foundation. What is different is the emphasis on entity clarity and on writing answers that can be quoted whole, rather than pages that rank.

Can you guarantee ChatGPT recommends us?

No. Nobody controls what these systems say. What we can do is make you easy to identify and easy to quote, and then measure whether naming actually increases.

How do you measure it?

Search Console reports impressions on AI surfaces, referral traffic from assistants is visible in analytics, and we ask enquirers how they found you. The three together give a reliable picture.

Is it worth doing yet?

For most businesses, as an addition to search work rather than a replacement. It is cheap to do alongside, and being early is an advantage while competitors are not looking.

Have a project in mind?

Let’s build something
worth visiting.

Tell us what is not working and we will tell you what we would do about it. No pitch deck, no pressure.