Ask five agencies in Kent what a website costs and you will get answers from £300 to £30,000, all of them honest. The number depends on what you are actually buying, so this guide separates the parts, puts real 2026 prices next to each, and shows where the money genuinely changes the result.
The short answer
Most small business websites in the UK land between £1,500 and £5,000. Below about £750 you are buying a template with your logo on it. Above £10,000 you should be getting integrations, a large catalogue or custom functionality that justifies it. Our own fixed prices sit in that middle band: a new site from £1,950, a larger build from £3,450 and a redesign from £2,450, agreed before work starts.
What the three price bands actually buy
£150–£999: template or pay-monthly. A ready-made design with your text and photos dropped in, often on a subscription of £30–£75 a month. Fast and cheap, but check who owns the site when you stop paying, and expect it to rank only for your own business name.
£1,500–£5,000: a designed and built site. Pages planned around what your customers search for, design that is yours, copy edited or written for you, and the technical foundations — speed, structured data, tracking — done properly. This is where most trades, clinics, professional services and independent shops should be.
£5,000 and up: ecommerce, integrations, scale. Online shops with subscriptions or many products, booking systems, member areas, multiple languages or a connection to your CRM. Shopify and WooCommerce builds typically start around £2,750–£2,950 and rise with the catalogue and the integrations.
What moves the number
- Number of pages — not the count itself, but how many need their own content written and designed.
- Who writes the copy. Writing it for you is usually the single biggest variable in a quote.
- Ecommerce — products, variants, subscriptions, payment and shipping rules.
- Migration from an existing site — moving content and setting up redirects so rankings survive.
- Integrations — booking, CRM, payments, member logins.
- Photography and illustration, if you have none.
The costs people forget to ask about
Hosting and a domain: £10–£30 a month for most sites. A care plan — updates, backups, security, small changes — typically £65–£150 a month, more for ecommerce. And marketing is separate from the build: local SEO starts around £450 a month, Google Ads management from about £300 a month plus your ad spend. A beautiful site nobody finds is still a cost, not an asset.
How to compare quotes fairly
Ask every agency the same four questions: what is excluded, who writes the content, who owns the site and the domain, and what happens to your current rankings. If a quote cannot answer the last one, it is a design quote, not a website quote. Redesigns are where businesses lose traffic, usually because old addresses were dealt with after launch rather than before.
If you want a number for your own project rather than a range, tell us what the site needs to do and we will give you a fixed price — no audit sold first, no pressure.