Account build
Campaign structure, keywords, negatives and ad copy written for the searches that bring work rather than traffic.
Google Ads
Enquiries this week, while search catches up
SEO compounds but it takes months. Ads work the week they go live, which makes them the right way to test whether the demand you think exists actually does — and to keep the phone ringing while the slower work builds.
We will not run ads on a site that cannot convert, and we will not run them without tracking. Once conversion tracking is right, every pound is traceable to a call, a form or a message, and the account can be managed on cost per lead instead of guesswork. On the locksmith account that came out between £3.50 and £5 a lead. Campaigns from around £5 a day are viable when the tracking is honest; below that the data is too thin to learn from.
What you get
What’s included
Conversion tracking
Calls, forms and messages tracked properly in GA4 and Google Ads before a penny is spent.
Landing pages
A page that matches the ad, where that is what stands between a click and an enquiry.
Management
Search terms, bids and budget reviewed on a schedule, with the waste cut out as it appears.
Reporting
Cost per lead, by campaign, every month — with what we changed and what we will change next.
How it works
Three steps, and you see the work at each one.
Track first
Conversion tracking goes in and gets verified before the account is built. Without it nothing after is measurable.
Launch small
A tight set of campaigns on the terms most likely to convert, so the budget buys learning instead of impressions.
Cut and scale
Weekly search-term review: waste removed, what works scaled. Monthly report on cost per lead.
Proof
Mobile car key locksmith, Kent
No web presence at all to a top-three local pack position in three months, with Ads leads arriving at £3.50 to £5 and work coming in through ChatGPT.
- +35%
- organic clicks in 28 days
- Top 3
- Google local pack in three months
- £3.50–£5
- cost per Google Ads lead
- 22.7% → 34.9%
- conversion rate after one landing-page change
FAQ
Questions before you call
What budget do we need?
From about £5 a day in ad spend for a local service business, paid to Google directly, plus our management fee. Below that there is not enough data to optimise on.
Is the ad spend included?
No. You pay Google directly for clicks, so you keep control of the card and can see the raw numbers. Our fee covers building and managing the account.
Can you take over an existing account?
Yes, and we usually start with an audit of what is already there. Existing accounts often have conversion tracking that counts the wrong thing, which makes every past decision suspect.
What if ads do not work for us?
You will know within about six weeks, because the tracking will show it. We would rather tell you to stop than keep billing a retainer on a channel that is not paying.
Have a project in mind?
Let’s build something
worth visiting.
Tell us what is not working and we will tell you what we would do about it. No pitch deck, no pressure.