Ranking audit
What ranks, what converts and which URLs bring it — the list we are not allowed to break.
Website redesign
Rebuild the site without losing your rankings
Most rankings are lost in a redesign for one avoidable reason: the new site was built first and the old URLs were dealt with afterwards. By then the traffic has already gone, and winning it back takes longer than the rebuild did.
We work in the opposite order. First we audit what is actually ranking and bringing enquiries — which URLs, which terms, which pages convert. That becomes a protected list. Then we design and rebuild on a faster base, keeping those URLs, their headings and the content that earns them. Redirects, structured data and tracking are checked and signed off before launch, not after. The result is a site that looks and performs better on day one without a dip you have to recover from.
from £2,450
Start a project ↗What you get
What’s included
Redirect map
Every old URL mapped to its new home, tested on staging and verified again after launch.
Rebuild
A faster, clearer site on a modern base, keeping the content and headings that earn their rankings.
Schema and tracking
Structured data and conversion tracking rebuilt and verified before the switch, so no measurement gap.
Post-launch watch
Search Console and analytics watched for the first month, with anything that moves the wrong way fixed.
How it works
Three steps, and you see the work at each one.
Audit and protect
Measure what is ranking and converting today, and agree the list that must survive the rebuild.
Rebuild
Design and build on a faster base, keeping the protected URLs and content intact.
Launch and verify
Redirects, schema and tracking checked before the switch, then monitored for a month afterwards.
Proof
Mobile car key locksmith, Kent
No web presence at all to a top-three local pack position in three months, with Ads leads arriving at £3.50 to £5 and work coming in through ChatGPT.
- +35%
- organic clicks in 28 days
- Top 3
- Google local pack in three months
- £3.50–£5
- cost per Google Ads lead
- 22.7% → 34.9%
- conversion rate after one landing-page change
FAQ
Questions before you call
Will we lose rankings?
Not if it is done in the right order. The risk comes from changing URLs without redirects, dropping content that was earning, or losing structured data. We check all three before launch rather than after.
Can we keep our current URLs?
Where they are working, yes — that is the safest option. Where they are not, we change them deliberately and redirect properly, and we tell you what the trade-off is.
Can we redesign in stages?
Yes, and for larger sites it is often safer. We take a template at a time, measure after each, and stop if something moves the wrong way.
What if our current site is on a platform you do not use?
That is common and not a problem. We audit and migrate from most platforms; the migration itself is priced separately so you can see what it costs.
Have a project in mind?
Let’s build something
worth visiting.
Tell us what is not working and we will tell you what we would do about it. No pitch deck, no pressure.