Search-led page plan
The site structure built from real search demand, so every page has a job and a term it can win.
SEO web design
A site designed to rank, not retrofitted later
Search is usually treated as something you add to a website once it is finished. That is why so many good-looking sites never rank: the page structure, the headings and the internal linking were decided on visual grounds, and no amount of later optimisation fixes a plan that was wrong to begin with.
We make those decisions with search in mind from the start. The page plan comes from what people actually search for. Headings follow that plan rather than the design. Speed is a constraint we design inside, not a problem we tune afterwards. Structured data is part of the build. It is the same design work, ordered differently — and it means the site arrives already able to compete instead of needing a second project to make it competitive.
from £1,950
Start a project ↗What you get
What’s included
Headings and internal links
A heading structure search engines can follow, and internal links that pass weight to the pages that earn.
Speed as a constraint
Performance budgets agreed up front, so the design cannot quietly make the site slow.
Structured data
Organisation, service, FAQ and breadcrumb schema built in, not bolted on.
Measurement
Search Console and GA4 configured at launch, with a baseline recorded on day one.
How it works
Three steps, and you see the work at each one.
Research
What people search, how much of it there is, and which terms are realistic for a site your size.
Design to the plan
Page structure and headings follow the research; the visual design works within it.
Launch with a baseline
Tracking and Search Console verified on day one, so growth is measured from a known start.
FAQ
Questions before you call
How is this different from a normal site build?
The order. The page plan, headings and internal links are decided from search data before design starts, rather than being adjusted after the design is signed off.
Does it cost more?
The build is priced the same. The keyword research adds a stage at the start, and it saves a separate optimisation project later.
Will it still look good?
Yes. Search constraints affect structure, headings and speed — not whether the design has any character. The prototypes will show you.
What if we already have a site?
Then the redesign page is the right starting point, because protecting what already ranks changes the method.
Have a project in mind?
Let’s build something
worth visiting.
Tell us what is not working and we will tell you what we would do about it. No pitch deck, no pressure.