Message match
The page repeats the promise the ad made, so nobody has to check they are in the right place.
Landing pages
Pages built for one ad and one action
Sending paid traffic to your homepage wastes a good share of it. Someone who searched for one specific thing arrives at a page about everything you do, and has to work out where to go next. Enough of them do not bother that it shows up in the cost per lead.
A landing page removes that step. It says the same thing the ad said, answers the two or three objections that stop people enquiring, shows proof, and asks for the enquiry in a form short enough that people finish it. Nothing else is on the page. We build them fast, because paid traffic is disproportionately mobile, and we track them properly so you can compare them against the pages you were using. One landing-page change on the locksmith account moved the conversion rate from 22.7 to 34.9 per cent.
from £550
Start a project ↗What you get
What’s included
Objection handling
The two or three things that stop people enquiring, answered on the page rather than left to a phone call.
A form people finish
The shortest form that still qualifies the enquiry, with the phone and messaging alternatives beside it.
Speed
Built light, because paid traffic is mostly mobile and a slow page is paid-for traffic you lose.
Measurement
Conversion tracking per page, so it can be compared honestly with what you were doing before.
How it works
Three steps, and you see the work at each one.
Match the intent
Work out exactly what the ad promised and what the visitor expects to find.
Build
One page, one action, fast, with the proof and objections in the right order.
Test
Run it against the current page and keep whichever produces cheaper leads.
Proof
Mobile car key locksmith, Kent
No web presence at all to a top-three local pack position in three months, with Ads leads arriving at £3.50 to £5 and work coming in through ChatGPT.
- +35%
- organic clicks in 28 days
- Top 3
- Google local pack in three months
- £3.50–£5
- cost per Google Ads lead
- 22.7% → 34.9%
- conversion rate after one landing-page change
FAQ
Questions before you call
Why not send traffic to our normal pages?
Sometimes that is right, when the service page is already focused. More often it asks the visitor to navigate, and a share of them will not.
How many pages do we need?
One per distinct thing you advertise. Two or three usually covers a local service business; more than that becomes a maintenance job.
Can we edit them?
Yes, they are built in the same CMS as the rest of the site, so text and images are yours to change.
Do landing pages hurt SEO?
No, if they are handled properly. Where a page duplicates a service page we set the canonical correctly, so the two do not compete.
Have a project in mind?
Let’s build something
worth visiting.
Tell us what is not working and we will tell you what we would do about it. No pitch deck, no pressure.