Tracking audit and setup
Calls, forms and messages tracked properly in Google Ads and GA4, verified before spending.
Google Ads
Ads managed on cost per lead, not clicks
Most underperforming Google Ads accounts have the same problem: the conversion tracking counts the wrong thing, so every optimisation since has been made on bad data. Page views counted as conversions, form loads counted instead of submissions, phone taps not counted at all.
We fix that before touching a campaign. Once calls, forms and messages are tracked properly, the account can be managed on cost per lead — and the waste becomes obvious. On the locksmith account that came out between £3.50 and £5 a lead, from a standing start. We review search terms weekly, because that is where budget leaks, and report monthly on cost per lead by campaign with what changed and what changes next. Ad spend is paid to Google directly, so you keep the card and can check our numbers against theirs.
from £300/month
Start a project ↗What you get
What’s included
Account build or rebuild
Campaign structure, keywords, negatives and ad copy aimed at searches that bring work.
Weekly search-term review
The searches that actually triggered your ads, with the irrelevant ones excluded as they appear.
Budget and bid management
Spend moved toward what converts, with clear limits so nothing runs away.
Monthly report
Cost per lead by campaign, what we changed, and what we will change next.
How it works
Three steps, and you see the work at each one.
Track
Conversion tracking in and verified before the account is built or changed.
Launch tight
Start narrow on the terms most likely to convert, so the budget buys learning.
Cut and scale
Weekly review to remove waste and scale what pays, reported monthly.
Proof
Mobile car key locksmith, Kent
No web presence at all to a top-three local pack position in three months, with Ads leads arriving at £3.50 to £5 and work coming in through ChatGPT.
- +35%
- organic clicks in 28 days
- Top 3
- Google local pack in three months
- £3.50–£5
- cost per Google Ads lead
- 22.7% → 34.9%
- conversion rate after one landing-page change
FAQ
Questions before you call
What does it cost to run ads?
Our management fee is separate from the ad spend, which you pay Google directly. From about £5 a day in spend is workable for a local service business.
Why does tracking come first?
Because the account optimises itself toward whatever you tell it is a conversion. Point that at the wrong event and Google will get very good at producing the wrong thing.
Do you use Performance Max?
Sometimes, once there is conversion data worth feeding it. Starting there on a new account with no history usually just spends money teaching Google what you want.
Can we pause over a quiet period?
Yes. Campaigns can be paused and restarted, and we will tell you what the restart costs in lost learning so it is an informed choice.
Have a project in mind?
Let’s build something
worth visiting.
Tell us what is not working and we will tell you what we would do about it. No pitch deck, no pressure.