Structure
The page plan: which pages exist, what each one has to do, and how they link to each other.
Website design
A new website that brings in work
A new website is worth building when the old one is costing you work, or when there is nothing there at all and every enquiry comes from word of mouth. Either way the job is the same: make it obvious what you do, make it easy to get in touch, and make sure search engines can read every page of it.
We start with the pages that earn — the services you want more of, the areas you cover, the proof that you can do it — and design those first. The homepage comes after, because it is the page people are least likely to land on. You see two or three directions as clickable prototypes rather than flat images, so you are judging how it actually behaves on a phone. The build ships with GA4, conversion tracking and structured data already in place.
from £1,950
Start a project ↗What you get
What’s included
Design
Two or three clickable directions, then one taken through to every page type on desktop and phone.
Build
Fast, accessible pages your team can edit, on WordPress, Next.js or whichever platform fits the job.
Content
We write or rework the pages that have to rank and convert, working from what you tell us on a call.
Launch
Analytics, conversion tracking, structured data and Search Console verified before it goes live, not after.
How it works
Three steps, and you see the work at each one.
Plan
One call to agree the pages that matter and what each has to achieve, then a written plan you sign off.
Prototype and build
Clickable directions, then the full build with content and tracking together.
Launch and measure
Go live, verify the tracking against real traffic, and review the first month of numbers.
Proof
Mobile car key locksmith, Kent
No web presence at all to a top-three local pack position in three months, with Ads leads arriving at £3.50 to £5 and work coming in through ChatGPT.
- +35%
- organic clicks in 28 days
- Top 3
- Google local pack in three months
- £3.50–£5
- cost per Google Ads lead
- 22.7% → 34.9%
- conversion rate after one landing-page change
FAQ
Questions before you call
How many pages do we need?
Most local service businesses do well with eight to twelve: home, the services you want more of, the areas you cover, about, proof, contact. More pages are only worth building if each one answers a different search.
Who writes the copy?
We do, from a recorded call with you, unless you would rather write it. Supplying your own copy lowers the price; it also tends to slow the project down, so be honest with yourself about capacity.
What do you need from us?
An hour on a call, your logo and any photos you have, and one person who can approve decisions. Projects stall when approval has to go round a committee.
What happens after launch?
Thirty days of fixes are included. After that most clients move to a care plan for updates, backups and monitoring, but there is no obligation.
Have a project in mind?
Let’s build something
worth visiting.
Tell us what is not working and we will tell you what we would do about it. No pitch deck, no pressure.