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Starwebdesignsince 2008

SEO

Get found by the people already looking

Search work is only worth doing if it changes the number of enquiries you get. We start from what you already rank for, because that is the cheapest ground to defend, then work outwards to the terms you should own and do not.

Most of what holds a site back is technical: pages search engines cannot crawl, duplicate URLs competing with each other, a slow phone experience, missing structured data. We fix that first, then build the content and the local signals on top. For one Kent auto locksmith that sequence produced a 35 per cent rise in organic clicks within 28 days and a top-three local pack position inside three months. We report on clicks, calls and forms — not on a list of keywords that went up.

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What you get

What’s included

Technical audit

A crawl of the whole site: what is indexed, what is blocked, what is duplicated, and what structured data is missing.

Content

The pages that answer what people actually search for, written to be read rather than stuffed.

Local signals

Google Business Profile, consistent details across directories, and pages for the towns you serve.

AI search

Entity work and citable content, so assistants naming suppliers in your trade name you.

Reporting

One monthly report: clicks, calls, forms, and the single next change worth making.

How it works

Three steps, and you see the work at each one.

  1. Audit

    We measure what you rank for now and what is stopping the rest, and put it in priority order.

  2. Fix and build

    Technical problems first because they gate everything else, then the content and local work.

  3. Report and repeat

    Monthly numbers against the baseline, and the next thing worth doing, decided on data.

Mobile car key locksmith, Kent website
Kent auto locksmith website, homepage on desktop

Proof

Mobile car key locksmith, Kent

No web presence at all to a top-three local pack position in three months, with Ads leads arriving at £3.50 to £5 and work coming in through ChatGPT.

+35%
organic clicks in 28 days
Top 3
Google local pack in three months
£3.50–£5
cost per Google Ads lead
22.7% → 34.9%
conversion rate after one landing-page change
Read the case study ↗

FAQ

Questions before you call

How long before it works?

Technical fixes can show within weeks — the locksmith site moved 35 per cent on clicks in 28 days. Competitive terms take three to six months. Anyone promising page one in a fortnight is selling something else.

Do you guarantee rankings?

No, and nobody honest does. We guarantee the work, the measurement and a monthly report you can check us against. If three months of data says it is not paying, we will tell you.

Will you need access to our site?

Yes — editor access to the site, plus Google Search Console and Google Business Profile. We can work through your developer if you prefer, though that slows things down.

Is SEO worth it for a small local business?

Usually yes, and usually the local side rather than the national. The map pack and a handful of town pages are cheaper to win and convert better than broad terms.

Have a project in mind?

Let’s build something
worth visiting.

Tell us what is not working and we will tell you what we would do about it. No pitch deck, no pressure.