Scuderia by VIST
A bilingual Shopify store where national teams, ski schools and lift operators order uniforms personalised with their own colours and logos.
- Platform
- Shopify
- Scope
- Design, build, product customiser
- Sector
- Professional skiwear
- Year
- 2025
The brief
An Italian skiwear maker run by former Olympians needed a store for teams, not single buyers: collections by type of customer, uniforms that can be personalised before ordering, and the whole site in English and Italian.
What we built
- Custom Shopify theme
- Collections by customer — federations, ski clubs, ski schools, lift operators
- Product customiser for team colours and logos
- English and Italian versions
- Seasonal collections that follow a three-season design cycle
- Mailing list sign-up
Built for the team buyer
Coaches and club managers often order from the slope, so collections and the customiser work on a phone as well as on a desktop.
Ski clubs collection
Color Lab
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Services used
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