Buyer research
The searches your actual buyers make, including the low-volume ones that convert best.
B2B SEO
Search for long sales cycles and small audiences
B2B search does not look like consumer search. The audience is small, the terms have low volume, and the gap between the first visit and the signed contract can run to months. Judged on traffic, a good B2B campaign looks like a failure.
So we do not judge it on traffic. We work out the handful of searches your buyers actually make — including the ones that sound too specific to bother with, which are usually the ones that convert — and build the pages that answer them properly. Then we track enquiries through to qualified opportunities, so the reporting is about pipeline rather than sessions. That means a smaller keyword set, more depth per page, and patience: six months is a realistic horizon for this work to show its value.
What you get
What’s included
Depth over breadth
A small number of thorough pages that answer a real evaluation question, rather than many thin ones.
Technical foundation
The usual crawl, index and schema work, because none of the content pays without it.
Pipeline tracking
Enquiries tracked to qualified opportunities, so search is judged on pipeline rather than sessions.
Quarterly review
A longer reporting rhythm that suits a long sales cycle, with monthly numbers in between.
How it works
Three steps, and you see the work at each one.
Understand the buyer
Who signs, what they compare, and what they search at each stage of that.
Build the evidence
The pages that answer evaluation questions: comparisons, methods, integrations, proof.
Track to pipeline
Connect enquiries to opportunities so the reporting reflects value rather than volume.
FAQ
Questions before you call
Our search volumes are tiny. Is this worth it?
Often yes — that is the normal shape of B2B. Twenty searches a month for a term with a five-figure contract value is a better target than five thousand for something nobody buys.
How long before we see results?
Six months to judge it fairly, with leading indicators — impressions, rankings, first enquiries — visible well before that.
Do we need to publish constantly?
No. A small number of genuinely useful pages, kept current, beats a weekly blog nobody reads. We would rather write six good pages than sixty thin ones.
Can you work with our sales team's CRM?
Yes. Connecting enquiries to what happened next is the only way to report on pipeline, so we set that up as part of the work.
Have a project in mind?
Let’s build something
worth visiting.
Tell us what is not working and we will tell you what we would do about it. No pitch deck, no pressure.