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Starwebdesignsince 2008

Technical SEO

Fix what is stopping the site from ranking

Content and links are what most SEO conversations are about, but they only pay once search engines can crawl the site, tell the pages apart and understand what each one is for. When that is broken, more content simply gives you more pages that do not rank.

A technical audit finds what is capping the site: pages blocked or noindexed by accident, several URLs serving the same content and competing with each other, canonicals pointing at the wrong place, structured data missing or malformed, a slow phone experience, an internal link structure that buries the pages that matter. You get one prioritised list — what to fix, why it matters and roughly what it is worth — and we implement it or hand it to your developer, whichever you prefer.

from £650

Start a project ↗

What you get

What’s included

Full crawl

Every URL checked for status, indexability, canonicals and duplication.

Index review

What Google has actually indexed against what should be indexed, and why the gap exists.

Structured data

Schema checked, fixed and extended — organisation, service, FAQ, breadcrumbs, products where relevant.

Core Web Vitals

Field data reviewed and the specific causes identified, not a generic speed score.

Prioritised list

Ranked by impact against effort, so the first week of work is the week that counts.

How it works

Three steps, and you see the work at each one.

  1. Crawl and compare

    Crawl the site and set it against what Search Console reports as indexed.

  2. Diagnose

    Work out which problems are capping performance and which are merely untidy.

  3. Fix and verify

    Implement in priority order, then re-crawl and confirm in Search Console.

Mobile car key locksmith, Kent website
Kent auto locksmith website, homepage on desktop

Proof

Mobile car key locksmith, Kent

No web presence at all to a top-three local pack position in three months, with Ads leads arriving at £3.50 to £5 and work coming in through ChatGPT.

+35%
organic clicks in 28 days
Top 3
Google local pack in three months
£3.50–£5
cost per Google Ads lead
22.7% → 34.9%
conversion rate after one landing-page change
Read the case study ↗

FAQ

Questions before you call

How long does an audit take?

About a week for a typical business site. Large or ecommerce sites take longer, mostly because the crawl is bigger and the duplication questions are harder.

Do you fix the problems or just list them?

Either. Most clients have us implement. If you have a developer, the list is written so they can work from it without needing to ask us what we meant.

How often should this be redone?

A full audit once a year, or after any migration or redesign. Between those, monthly monitoring catches most new problems.

Will fixing this alone improve rankings?

Sometimes dramatically, if something significant was broken. More often it removes the ceiling so that content and local work start paying.

Have a project in mind?

Let’s build something
worth visiting.

Tell us what is not working and we will tell you what we would do about it. No pitch deck, no pressure.